Selling a Luxury Home with the Blunier Team
Recently, we had the pleasure of listing this beautiful luxury home in the heart of Corrales at 366 Rincon Road. The sellers were new grandparents for the first time and decided to move to Denver to be near their grand baby. Once they had made the decision to move, we were given the task to sell it as quickly as possible but at the highest possible price.
After getting this home under contract in just 5 days, and receiving $8,000 OVER its original list price, we can confidently say we have a tried and true method of selling luxury homes in New Mexico. Keep reading to find out how we do it.
USING OUR CONNECTIONS
In most cases, connections are the most important tool we have as Realtors to sell a luxury listing. Since we have been selling real estate in Albuquerque for over 19 years, we have plenty of them. According to Forbes.com and Sotheby’s International Realty agent Arthur Sharif, “Often the owners of (luxury) homes don’t want everyone to know they’re selling, so it’s more who you know than what you do. I have clients say ‘I don’t want anyone to know the house is for sale,’” explained Sharif. “That’s where it becomes important you have connections, that you know who to reach. And so that people know you, so they know to pick up a phone when they have a client who is looking for a home in a certain area.”
When we put 366 Rincon Rd on the market, we looked at our data based of potential buyers to contact about the listing. We also contacted all of our fellow KW agents who handle luxury buyers and listings and that's how we got this property sold. One of our fellow agents had a buyer looking for that perfect home in Corrales and after using our extensive network and finding the agent, we found the perfect buyer.
PRICING IT RIGHT--THE FIRST TIME
Another important aspect of selling a luxury home (or any home for that matter) is to price it correctly from day one. According to a 2015 survey from the National Association of REALTORS®, houses that were on the market two weeks or less received a median of 100% of their asking price.
Meanwhile, houses that were on the market for three to four weeks received only 97% of their asking price. For a $1,000,000 home, that’s a difference of $30,000. Selling your property requires an expertly crafted and researched pricing strategy that maximizes the excitement and momentum of your luxury property as soon as it goes to market, while also reflecting its distinctive features and amenities. 366 Rincon sold in just 5 days for $8,000 over its listing price, which is what can happen when you accurately price a home the first time.
TIMING IS IMPORTANT
However, timing does come into play. Putting a home on the market in the spring or summer gives you the opportunity to really showcase exterior amenities like patios, water features, courtyards and backyards. You have to have a little patience in this market. Luxury listings tend to take longer to sell since the number of buyers able to purchase a luxury home is a lot smaller than the buyer pool purchasing homes in the mid $200's. We know that most people in New Mexico love sunsets, mountains, the Rio Grande, and balloons. Does your property highlight one of these features during a certain time of year? If so, putting it on the market during this time will yield higher interest when buyers can fall in love with the unique features of the home. Putting Rincon on the market during the middle of winter when the landscape is dead would not be a good time to showcase the beautiful property. Similarly, if your home has great views of the Balloon Fiesta, having it on the market during Balloon Season would be ideal.
MARKETING
Finding the right buyer requires getting the word out about the property for sale. Today the primary marketing channel is the Internet, but putting up a listing on the multiple listing service (MLS) is not enough to sell a luxury property – or any home, for that matter. The Blunier Team has a state-of-the-art marketing program to sell your home. We actively target qualified buyers through Facebook interest targeting, the most popular real estate sites, our vast sphere of influence, print marketing and more.
In the luxury real estate market, a lot of marketing is done through networking. The creative part is trying to get to the right people and create a psychological profile of potential luxury buyers–we know that luxury is a lifestyle. We take the unique features of a home and market them to the person who will fit the house, something a lot of Realtors do not do.
Since luxury is a lifestyle, every step of our marketing is geared towards luxury and the experience luxury buyers expect. We make custom luxury brochures for each listing, custom luxury eflyers that reach thousands of local agents, and custom luxury Facebook advertising campaigns.
How did you arrive at this blog post today? Through a Facebook ad targeting luxury homeowners. How many people in the luxury market do you think have a Facebook Page? By targeting these potential buyers on social media we are tapping into a previously untapped area of the market.
This aggressive marketing plan, combined with the connections we have made over our careers puts us in a prime position to effectively find a buyer for your luxury home.
Hiring the Blunier Team means you have direct access to 2 listing specialists, 5 buyer specialists, a marketing and administrative manager, and a transaction coordinator. Everyone on the team works together to earn your trust. We are here to answer questions, market your home, and ensure a smooth transaction.
We believe that because of our strong team we are able to focus on the most important thing: you, our valued client!
CONTACT US TODAY!
Are you interested in selling your home? Call, text, email or schedule an appointment for your FREE no-obligation sellers consultation.
Steve Blunier
505-975-1380
sblunier@gmail.com
Schedule an appointment with Calendly
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